Judy Cotter is a transformative leader who embraces ambiguity, design challenges, and inspiration from users. Strong business strategist with the vision to utilize business momentum and the strength of design to drive solutions. A Design Thinking leader who inspires design teams to greatness.

Agile, creative, and innovative, she delivers business value by creating compelling customer and employee experiences. An influential thought leader, who translates research insights into design direction and drives solutions at the forefront of business and technological trends. Experienced leader of highly productive, creative and collaborative teams.

What People Say

“Judy is a great design leader who approaches problems with a balance of curiosity and expertise. She’s a strong people leader who I’ve personally seen guide direct reports and partners through difficult transitions and dynamic landscapes. Her healthy candor makes her a delight to interact with and makes her insights accessible to all.”

Meriah (Garrett) Moulton
Chief Design Officer at USAA

“I had the privilege of joining Judy’s Bank Innovation team during which I learned a great deal about Design Strategy. Judy’s leadership and guidance helped me understand true design leadership, which set me on a path to lead my own design team. As a Design Director for the Chief Design Office at USAA, Judy continued to be a valued colleague. Every conversation with Judy teaches me so much and helps me mature as a leader and design thinker.”

Frank Duran
Design Director at USAA
Publisher at Boxes and Arrows LLC
Host of Designer Leader Human

“Judy is a trusted peer and guide who knows how to build teams and align peers to get great experiences out into the world. She has the rare ability to both understand the customer experience and the operations that deliver that experience, making her a rare talent and a rare leader in the industry. But even more rare, she knows how to drive big organizations change to do great things.”

Brandon Schauer
Head of Enterprise Design
at Capital One

Let’s build something together.

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